Looking for lady gamer

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Female gamers are on the rise, and numerous studies have sought to understand if female gamers have specific motivations and game play behaviors. Some country-based studies reveal that gaming motivations do differ cross-culturally across genders. In addition to escapism, French female gamers look for competition or to challenge themselves; while French males look to games for coping with stress and for achieving success through competition.

A study of Taiwanese gamer s reveals females play for achievement and social reasons, while males play to pass the time. In America, it seems female gamers play for achievement and social reasons, to engage socially and maintain relationships. In regards to game playing, a recent study shows that female gamers play all types of game genres especially popular online games using different devices and platforms.

If anything, what these studies highlight is the rich complexity of the female gaming population. The question being raised by those seeking full equality of opportunity, treatment and conditions within gaming is whether the industry is adequately structured to serve this growing consumer segment. Organizations such as Women in Games, are advocating for a reimagination of the gaming industry, free of gender discrimination, by addressing the culture from workforce, product and the player community perspectives.

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Female representation is still a problem. And for those already working in the industry, their gender may work against them. Various studies reveals that gender stereotypes continue to prevail in video games, with female characters often objectified and hypersexualized. And when not depicted in this manner, female characters are often portrayed as a love interest, innocent or needing to be rescued by a male character. The good news is that the Feminist Frequency, which has tracked the of female protagonists in video games for the past six years, reported ificant improvement in Whether was an anomaly or whether it is the beginning of a new trend to showcase female protagonistsfree of gender stereotyping, remains to be seen.

The Gamergate controversy revealed the depth of systematized online harassment against advocates, mainly women, who called for a more inclusive gaming culture. Has the player community become more inclusive since then? According to a recent female gamer survey by market research firm Bryter, abuse or online discrimination continues.

Although men and women both experience abuse, female gamers are more likely to experience sexual harassment and being excluded from the game. Many people within the gaming industry are working to make it more inclusive. Anita Sarkeesian and Carolyn Petit in their recent New York Times article highlighted some players, deers, voice actors and activists who are trying to change the culture in their own ways. At the national level, the Women in Games Ambassador programhas 12 Corporate and individual ambassadors across the world who are working to support women and girls better understand the games industry Its aim is to double the of women in games over ten years.

At the industry level, initiatives such as the U. Over companies have ed up for this initiative, according to their recently released first annual reportwhich reports that hiring practices and initiatives to develop more inclusive titles have improved. And at the company level, several large gaming companies, such as Ubisoft, have been announcing their appointment of senior leaders in diversity and inclusion roles to accelerate their culture shift.

There is still a long way to go, admits many industry insiders, but developing the initiatives and communities of practice is often the first step. Drawing from 20 years business experience in both B2B and B2C industries, I share, write and advise on best practices for digital transformation success.

Looking for lady gamer

Co-author of upcoming book: Hacking Digital. This is a BETA experience.

Looking for lady gamer

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Looking for lady gamer

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